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Holiday Week Posts That Actually Get Attention
The holidays are one of the busiest—and noisiest—times of the year for restaurants and hotels. Every business is posting, promoting, and pushing offers. So how do you stand out? You skip the polish and go for connection. Restaurant Business Online found that authentic, behind-the-scenes content earns twice the engagement of staged marketing shots. That’s because... Read More
How to Track Your Marketing ROI (and Stop Guessing What’s Working)
You wouldn’t skip counting cash at the end of the night—so why skip tracking what earns it? Most restaurants and hotels measure success by “how busy we were this weekend.” But without knowing which ads, emails, or posts drove that traffic, you’re marketing blindfolded. The good news? You don’t need complicated software to fix it.... Read More
Email Marketing for Restaurants: How to Keep Guests Coming Back
Your guest list is your safety net. For every dollar spent on email, hospitality businesses earn about $36 in return, according to HubSpot. And yet, so many restaurants and hotels let those lists go cold while they chase the latest social-media algorithm. Here’s the truth: social posts come and go. Emails go directly to the... Read More
How Restaurants and Hotels Can Stop Wasting Money on Google Ads
Most restaurants and hotels using Google Ads are spending more than they should — not because Google doesn’t work, but because they’re tracking the wrong things. Clicks are easy to buy. Results are harder to measure. If you’ve ever looked at your ad dashboard and thought, “I’m getting traffic, but not bookings,” this one’s for... Read More
Seasonal Marketing Ideas That Actually Drive Bookings
There’s something magic about fall menus — the colors, the comfort, the smell of cinnamon in the air. But the real magic happens when your marketing captures that feeling and turns it into business. Whether you run a neighborhood restaurant, boutique hotel, or café inside a historic inn, seasonal storytelling helps you stay top of... Read More
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